Marketers Are Particularly Interested in Targeting Baby Boomers Because They

question 2

Multiple Choice

Marketers are particularly interested in targeting baby boomers because they typically possess which two things that marketing professionals seek?

• A)higher paying jobs and greater interest in leisure activities
• B)higher education levels and disposable income
• C)disposable income and free time
• D)higher paying jobs and higher education levels
• E)greater purchasing power and more consumer confidence

---

Definitions:

Community Forums

Public meetings or gatherings where members of a community discuss issues of common interest, share ideas, and voice concerns.

Mass Media

Broad communication platforms that reach a large audience simultaneously, including print, broadcast, and digital channels.

Resource Book

is a compendium or collection of information and materials often used for reference, instruction, or to support learning.

Existing Law

Legislation or legal norms that are currently in force and govern behavior within a given jurisdiction.