When Marketers Use Facebook to Increase Awareness and Enhance Relationships

question 7

Multiple Choice

When marketers use Facebook to increase awareness and enhance relationships with donors,they are responding to which type of external force in the marketing environment?

• A)demographics
• B)economic
• C)sociocultural
• D)legal
• E)technological

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Definitions:

Retrospective

An approach in research that looks backwards, analyzing past events or data to identify trends, outcomes, or correlations.

Prospective

refers to looking forward or considering future possibilities and events.

Experimental

Involving a method of learning or discovery that tests a hypothesis through controlled investigation to establish cause-and-effect relationships.

Random

Lacking a definite plan, purpose, or pattern; made, done, happening, or chosen without method or conscious decision.