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A sudden drop in the average consumer income would be an example of which external force affecting the marketing environment?
Control Group
In an experiment, a group of subjects that does not receive the experimental treatment and is used as a baseline to compare the effects of the treatment.
Lurking Variables
Variables that are not included as explanatory or dependent variables in a model but can affect the interpretation of the relationships being studied.
Fake Treatment
A placebo or sham treatment used in experimental research to test the efficacy of a real treatment.
Experiment
A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.
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