According to Your Text,of All the External Factors That Affect

question 40

Multiple Choice

According to your text,of all the external factors that affect the marketing environment,which one represents the most significant challenges,as well as the most significant opportunities,for marketing professionals?

• A)political
• B)sociocultural
• C)demographic
• D)economic
• E)technological

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Definitions:

Prototype Matching

Prototype matching is a cognitive process for categorization where new stimuli are compared to an idealized or average representation (prototype) of a category to determine belonging.

Top-Down Processing

A cognitive process in which the brain utilizes previously held knowledge and expectations to interpret and perceive new information.

Retinal Image

The image projected on the retina of the eye, where light-sensitive cells convert it into neural signals for processing by the brain.

Size Constancy

The perceptual stabilization of the size of objects as seen from varying distances, despite the changes in the size of the image on the retina.