If a Domestic Firm Makes the Mistake of Believing That

question 71

Multiple Choice

If a domestic firm makes the mistake of believing that foreign consumers want exactly the same products that are sold in the United States,then that firm is most likely ignoring the importance of

• A)consumer ethnocentrism.
• B)demographics.
• C)environmental scanning.
• D)consumer confidence.
• E)cultural fit.

---

Definitions:

Polish Americans

Individuals of Polish descent residing in America, contributing to its cultural diversity and demographic landscape.

Socially Defined

Attributes, roles, or relationships outlined and understood by societal norms and contexts.

Arab

Referring to people, cultures, or languages originating from the Arabian Peninsula and neighboring territories, characterized by shared linguistic, cultural, and historical traits.

Race Varies

The conception that race and racial categories differ across cultures and historical periods, not fixed to specific traits.