The Practice of Measuring,managing,and Analyzing Marketing Performance Is Referred to as

question 100

Multiple Choice

The practice of measuring,managing,and analyzing marketing performance is referred to as

• A)diversification.
• B)marketing analytics.
• C)situation analysis.
• D)positioning.
• E)market segmentation.

---

Definitions:

Low Overhead

Describes a business model or operation where the fixed costs required to run the business, such as rent, utilities, and administrative expenses, are minimal, leading to higher profit margins.

Cash

Money in the form of coins and banknotes, which is considered liquid assets that can be used to settle debts, purchase goods, or services immediately.

Leasing

The practice of renting out property, such as vehicles or real estate, under a contract where the lessee agrees to make regular payments for a set period.

Image

The general perception that the public or a specific set of people have about a brand, product, or person.