What Primary Strategic Planning Tool Is Used for Directing and Coordinating

question 114

Multiple Choice

What primary strategic planning tool is used for directing and coordinating the marketing effort and helps to guide the firm's marketing strategy?

• A)the marketing plan
• B)the situation analysis
• C)the executive summary
• D)the business plan
• E)the mission statement

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Definitions:

Inductive Reasoning

A reasoning method where several assumptions, considered or proven to be true frequently, are merged to reach a particular conclusion.

Deductive Reasoning

A logical process where conclusion is based on the concordance of multiple premises that are generally assumed to be true.

Abductive Reasoning

A form of logical inference that begins with an observation or set of observations then seeks to find the simplest and most likely explanation.

Analogies

Analogies are comparisons made between two things that are otherwise unlike, but have some similarities, often used to explain or clarify complex concepts by relating them to more familiar ones.