Why Is It Necessary to Have an Outline of the Organizational

question 125

Multiple Choice

Why is it necessary to have an outline of the organizational structure in the controls section of the marketing plan?

• A)because it specifies how the marketing plan affects each and every department in the organization
• B)because it helps to identify what the weak links are in the organization
• C)because it helps hold specific departments and individuals responsible for the parts of the plan that fall under their control
• D)because it provides a detailed account of how the specific actions of the plan will be carried out and who will be responsible for carrying them out
• E)because it shows how the company will be affected if the marketing plan does not achieve results

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Definitions:

Cash Flows

The cumulative sum of funds moving into and away from a company, influencing its ability to cover short-term obligations.

Payback Period

Payback period is the duration it takes for an investment to recover its initial outlay, measured from the point of investment.

Cash Inflows

All types of cash received by a business, from operations, financing activities, and investments, contributing to its cash pool.

Salvage Value

The calculated leftover value of an asset at the termination of its useful period.