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A Quality Marketing Objective Should Have Three Basic Characteristics

question 120

Short Answer

A quality marketing objective should have three basic characteristics. It should be specific, measurable, and ___________.


Definitions:

Social Roles

The different roles a person plays, as in a play or a movie.

Self-concept

An individual's perception of their attributes, abilities, and attitudes that defines who they are.

Looking-glass Self

A concept in sociology that suggests our self-image is shaped by how we believe others perceive us.

Homosexuality

A sexual orientation characterized by romantic or sexual attraction towards individuals of the same gender.

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