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How are target market and positioning connected?
Fixed Expenses
Costs that do not change with the level of production or business activity.
Unit Contribution Margin
The amount by which the selling price of a unit exceeds its variable costs, indicating how much it contributes to covering fixed costs and generating profit.
Fixed Expenses
Expenses that remain constant regardless of production or sales volume, including rent, salaries, and insurance.
Sales Mix
The relative proportions in which a company’s products are sold. Sales mix is computed by expressing the sales of each product as a percentage of total sales.
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