Marketers Define Customer Value as

question 130

Multiple Choice

Marketers define customer value as

• A)providing a product or a service to a customer such that he or she will purchase that same product or service again in the future.
• B)being able to sell products that generate little to no customer returns or complaints.
• C)the perceived benefits,both monetary and nonmonetary,that customers receive from a product compared with the cost associated with obtaining it.
• D)the ability to provide a product at the lowest possible price after covering all production expenses.
• E)selling a product regardless of whether or not it meets a customer's needs and/or wants.

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Definitions:

Environment

The surroundings or conditions in which a person, animal, or plant lives or operates, encompassing both natural and built aspects.

Orderly Process

A systematic and structured approach to managing or executing activities to achieve a set objective.

Constrained

Subject to limitations or restrictions.

Computer-Mediated

Refers to communication that takes place between humans or between humans and computers through the use of technology.