What Is the Premise Behind the Marketing Concept

question 85

Multiple Choice

What is the premise behind the marketing concept?

• A)a focus on satisfying the needs of the customer
• B)an interest in streamlining production processes
• C)utilizing all aspects of marketing to persuade consumers to buy
• D)focusing on keeping the company stakeholders satisfied
• E)a company-wide focus on increasing profits

---

Definitions:

Bailee

An individual or entity given temporary possession but not ownership of personal property by a bailor.

Bailed Property

Property given into the custody of another, termed the bailee, for a specific purpose under a contract.

Mutual Benefit

Refers to actions or policies that provide advantages or positive outcomes to all involved parties.

Reasonable Care

The standard of care that a reasonably prudent person would use in a similar situation to avoid harm to others.