Which of the Following Trends Is Accurate Regarding the Future

question 109

Multiple Choice

Which of the following trends is accurate regarding the future of marketing?

• A)With the advent of technology,the basic goal of marketing has changed from how to create,communicate,and deliver value to consumers to how to better segment and target consumer markets.
• B)As technology impacts the business world,firms will need to explore new models that address what customers want and how they prefer to receive information.
• C)Even though newspaper circulation has decreased in recent years,it is still the preferred way to advertise because of its low cost.
• D)The number of cable television subscribers has increased in recent years,signaling to marketers that television advertising is still the preferred choice for marketing products.
• E)Posting news and information online in social media sites has not proven to be as successful as marketers thought since consumers often doubt the accuracy of the information posted.

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Definitions:

Thirteenth Amendment

An amendment to the U.S. Constitution, adopted in 1865, that abolished slavery and involuntary servitude, except as punishment for a crime.

Abolishing Slavery

The act or process of ending the practice of enslaving human beings, legally and culturally, often associated with historical movements and legislation.

Senate

The upper chamber of the United States Congress, composed of senators from each state who are elected to serve six-year terms.

Emancipation

The act of freeing slaves from bondage, most prominently known through the Emancipation Proclamation by Abraham Lincoln during the American Civil War.