Which Marketing Mix Element Involves Decisions Regarding Logistics and Managing

question 41

Multiple Choice

Which marketing mix element involves decisions regarding logistics and managing the supply chain?

• A)product
• B)promotion
• C)price
• D)place
• E)perception

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Definitions:

Rate of Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment's cost. It measures the profitability or efficiency of an investment.

Cost of Capital

The yield a corporation needs to generate from its investment endeavors to keep its market valuation stable and draw in financing.

Hurdle Rate

The minimum rate of return on a project or investment required by a manager or investor to proceed with the project.

Payback Period

The length of time required to recover the cost of an investment.