After Listening to Customer Requests for Travel Routes to the Northwest,Southwest

question 113

Multiple Choice

After listening to customer requests for travel routes to the Northwest,Southwest Airlines has added cross-country routes to both Seattle and Portland.By providing its customers with benefits that meet their needs,Southwest is providing

• A)benefit marketing.
• B)customer service.
• C)benefit segmentation.
• D)customer value.
• E)a marketing mix.

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Definitions:

Mutual Exchange

An agreement where two parties exchange goods, services, or other considerations of value, with each party benefiting from the transaction.

Promissory Estoppel

A legal principle preventing someone from arguing that an unenforceable promise they made should not be upheld, because the other party relied on that promise to their detriment.

UCC

All commercial activities in the United States are subject to the intricate legal structure of the Uniform Commercial Code.

Promissory Estoppel

A legal concept that bars a person from canceling a promise made to someone else if that individual has sensibly relied on the promise to their misfortune.