Compare the Following Statements to Determine Which One Best Reflects

question 24

Multiple Choice

Compare the following statements to determine which one best reflects the thinking behind the sales orientation era of marketing?

• A)Our products are of such great quality,they practically sell themselves.
• B)It's time we develop a strategy to attract and maintain more customers.
• C)Our entire company needs to be focused on satisfying our customers' needs.
• D)We need to find more efficient means of creating quality products.
• E)We'd better persuade our customers to buy our products or they will buy from our competitors.

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Definitions:

Social Structure

The organized patterns of social relationships and social institutions that together compose society, shaping behavior and social interactions.

Gender Equality

The state of equal access to resources and opportunities regardless of gender, including economic participation and decision-making, and the state of valuing different behaviors, aspirations and needs equally, irrespective of gender.

Benevolence

A disposition to do good or an act of kindness towards others.

Universalism

The ethical, philosophical, and theological concept that some ideas have universal application or applicability, transcending individual or cultural differences.