Which of the Following Trends Is Accurate Regarding the Future

question 109

Multiple Choice

Which of the following trends is accurate regarding the future of marketing?

• A)With the advent of technology,the basic goal of marketing has changed from how to create,communicate,and deliver value to consumers to how to better segment and target consumer markets.
• B)As technology impacts the business world,firms will need to explore new models that address what customers want and how they prefer to receive information.
• C)Even though newspaper circulation has decreased in recent years,it is still the preferred way to advertise because of its low cost.
• D)The number of cable television subscribers has increased in recent years,signaling to marketers that television advertising is still the preferred choice for marketing products.
• E)Posting news and information online in social media sites has not proven to be as successful as marketers thought since consumers often doubt the accuracy of the information posted.

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