Which Marketing Mix Element Involves Decisions Regarding Logistics and Managing

question 41

Multiple Choice

Which marketing mix element involves decisions regarding logistics and managing the supply chain?

• A)product
• B)promotion
• C)price
• D)place
• E)perception

Differentiate between plantwide overhead rates and activity-based costing rates.

Analyze the distribution of resource consumption across activity cost pools using ABC data.

Understand the role of direct labor-hours in the calculation of plantwide overhead rates versus ABC system rates.

Understand the fundamentals of activity-based costing (ABC) and its application in assigning overhead costs to products and customers.

---

Definitions:

Kurt Lewin

A psychologist often considered the founder of social psychology, known for his field theory and change management theories.

Douglas McGregor

An American social psychologist best known for proposing the Theory X and Theory Y concepts in the management field, relating to different views on worker motivation and behavior.

Chester Barnard

An American business executive and author, known for his theories on management and organizational theory, emphasizing the importance of cooperative effort.

Martin Seligman

An American psychologist known for his work on positive psychology, well-being, and interventions to enhance happiness.