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A New Ice Cream Shop in Town Allows Customers to Create

question 45

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A new ice cream shop in town allows customers to create their own sundaes using various flavors of ice cream and toppings.The store owners have decided to have a contest for the most unique customer creation.They are asking customers to create a sundae,take a picture of their creation,and post it on their Facebook page as well as on Instagram so people can vote for their favorite.The winning creation will be featured on the shop's menu.This use of social media relates to which element of the marketing mix?


Definitions:

Stomata

Small openings on the surface of plant leaves and stems that allow for gas exchange, playing a critical role in photosynthesis and transpiration.

Photosynthesis

The process by which green plants and some other organisms use sunlight to synthesize nutrients from carbon dioxide and water.

Cohesion-tension

A hypothesis that explains the process of water movement up plants due to water molecules' cohesive and adhesive properties and the evaporation of water from the leaves.

Xylem

the vascular tissue in plants that conducts water and dissolved nutrients upward from the root and also helps to form the woody element in the stem.

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