Products Like Facebook and Twitter Are Changing How Firms Interact

question 5

True/False

Products like Facebook and Twitter are changing how firms interact with customers to better meet the needs of the marketplace.

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Definitions:

BATNA

Best Alternative to a Negotiated Agreement, the most advantageous alternative course of action a party can take if negotiations fail and an agreement cannot be reached.

Resistance Point

In negotiation, the least favorable point at which a party is willing to accept a deal, beyond which they prefer to walk away.

BATNA

Best Alternative to a Negotiated Agreement; the best option one has if current negotiations fail.

Fixed-Pie Bias

The misconception in negotiations that the 'pie' or total available benefit is fixed, leading to competitive rather than cooperative strategies.