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Two Research Assistants Are Coding Episodes of How I Met

question 107

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Two research assistants are coding episodes of How I Met Your Mother to compare how often sex is associated with love and commitment as opposed to pleasure and casual relationships.They are watching and listening for units of behaviours or conversations that fit within specific categories that the primary researcher gave them.When they are finished,they will compare their coding to see how similar their observations were.What part of this example of content analysis BEST represents creating a coding protocol?


Definitions:

Experimental

Related to or based on controlled and intentional intervention to investigate an hypothesis or the effect of a variable.

Descriptive/Correlational

A type of research methodology that involves observing and describing the behavior of a subject without influencing it, often used to find patterns or correlations between variables.

Case Study

An in-depth examination of an individual or group to explore the causes of underlying principles or phenomena.

Control Group

In experimental research, the group of subjects that does not receive the treatment being tested, used as a benchmark to measure the effect of the treatment.

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