You Want to Measure the Impact of the Media in Some

question 43

Multiple Choice

You want to measure the impact of the media in some way.You sample several advice columns found in "Playboy" and "Playgirl" and compare the various types of questions asked and the types of advice given.In this scenario,you are carrying out a(n)

• A)observational analysis.
• B)random probabilistic survey.
• C)cost-benefit analysis.
• D)content analysis.

---

Definitions:

Placebo Effect

A psychological phenomenon where patients experience real improvements in their condition after receiving a treatment with no therapeutic value, simply because they believe it is effective.

Participants' Expectations

Refers to the beliefs or assumptions held by individuals participating in a study about what will happen to them or what they are supposed to do, which can influence the outcomes of research.

Single-blind Study

A research experimental design in which the participants do not know which group (experimental or control) they are in, to prevent bias, while the researchers do.

Experimental Group

the group in an experiment that receives the treatment or intervention being tested.