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Innovative Product
A product that introduces new features, functionality, or improvements that distinctly set it apart from previous versions or competitors.
Positioning Statements
Key messages that are communicated to the target market to differentiate a brand or product in the market and influence consumer perceptions.
Target Market
A specific group of consumers identified as potential purchasers of a company's products or services, characterized by particular demographics or interests.
Brand Awareness
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
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