Examlex
In a car crash,your chances of being killed are 25 times greater if you are thrown from your vehicle than if your seat belt holds you in the car.
Psychographic Studies
Research methods that investigate the psychological attributes of people, including their attitudes, interests, values, and lifestyles, to better understand consumer behavior.
Terminal Values
Fundamental beliefs and end-goals that a person holds, which guide their behavior and life choices.
Instrumental Values
Values that act as means to an end, guiding behavior towards achieving desired goals or outcomes.
Higher-Order Value
Fundamental, abstract goals that serve as guiding principles in individuals' lives, often influencing decision-making and behaviors.
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