Kelly Is Concerned About Protecting Her Town's Water Supply

question 71

Essay

Kelly is concerned about protecting her town's water supply.List and describe seven recommendations related to that goal.

---

Definitions:

Neuromarketers

Marketing professionals who utilize neuroscience and psychological principles to better understand consumer behavior, preferences, and engagement strategies.

Observation Research

A data-collection tool that involves watching how people behave and recording anything about that behavior that might be relevant to the research objective.

Sales Tracking

A type of research that follows changes in sales during and after promotional programs to see how the marketing efforts affected the company’s sales.

Place

As one of the “four Ps,” includes the activities the firm undertakes to make its product available to potential customers. Also known as distribution.