Using Letter Grades (A,B,C,D,and E)to Classify Student Performance on an Exam

question 69

Multiple Choice

Using letter grades (A,B,C,D,and E) to classify student performance on an exam is an example of measurement on a(n) ____ scale of measurement.​

• A)​nominal
• B)​ordinal
• C)​interval
• D)​ratio

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Definitions:

Market Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.