Examlex
A two-factor analysis of variance with two levels of factor A and three levels of factor B involves six separate hypothesis tests.
Central Route
A concept in the Elaboration Likelihood Model of persuasion that involves the thorough and thoughtful consideration of arguments leading to attitude change.
Persuasion
The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication and various techniques.
Motivated
Having a strong desire or willingness to act and achieve specific goals.
Commercial
Relating to or engaged in commerce; intended for or pertaining to the selling and buying of goods and services.
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