A Cost That Should Be Ignored When Evaluating a Project

question 15

Multiple Choice

A cost that should be ignored when evaluating a project because that cost has already been incurred and cannot be recouped is referred to as a(n) :

• A)fixed cost.
• B)forgotten cost.
• C)variable cost.
• D)opportunity cost.
• E)sunk cost.

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Definitions:

DRL

Differential Reinforcement of Low Rates, a behavior modification technique aimed at reducing undesirable behaviors by rewarding lower frequencies of those behaviors.

DRI

Differential Reinforcement of Incompatible behavior, a behavior modification technique used to encourage desirable behavior by only reinforcing behaviors incompatible with unwanted ones.

DRA

Differential Reinforcement of Alternative behavior is a technique in behavior therapy that involves reinforcing a desirable behavior in place of an undesirable one.

Functional Alternative

An alternative method or strategy that achieves the same goal or function as the original.