Constructive Obligations

question 115

Multiple Choice

Constructive obligations:

• A) Arise from a reasonable expectation that a company will honour certain obligations based on past practices or events.
• B) May result from legal requirements.
• C) May or may not be legally enforceable.
• D) Arise from a reasonable expectation that a company will honour certain obligations based on past practices or events and may or may not be legally enforceable.

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Definitions:

Personal Selling

The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer’s purchase decision.

Summary Close

A sales technique where the main points of the presentation are summarized to reinforce the value of the offer and encourage a decision.

Salesperson

An individual who sells goods or services to customers, often working on commission and focusing on meeting customer needs.

Purchase

The act of buying goods or services, involving a transaction between a buyer and a seller.