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A problem for a CPA associated with advanced IT systems is that:
Ethical Decision-making
Assessing and picking options in a process that adheres to principles of morality.
Marketing Mix
A set of controllable marketing tools (Product, Price, Place, Promotion) that a company uses to produce a desired response in the target market.
Internet-based Applications
Software programs that run on the Internet rather than being downloaded and installed on a single device.
User-generated Content
Content created and shared by consumers or users of a platform or service, rather than by the platform or brand itself.
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