The Term "Value Chain" Includes Both the Upstream and Downstream

question 11

True/False

The term "value chain" includes both the upstream and downstream portion of the supply chain.

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Definitions:

SWOT Analysis

An evaluation of a firm’s strengths, weaknesses, opportunities, and threats.

Segmentation Analysis

The process of dividing a market into distinct subsets of customers with common needs or characteristics, to target marketing efforts more effectively.

Maslow's Hierarchy

A psychological theory that categorizes human needs into five hierarchical levels, from physiological needs to self-actualization.

Targeting

Evaluating each market segment to determine which segments present the most attractive opportunity to maximize sales.