An External Change Agent Is Usually a _______________ Who Has

question 97

Multiple Choice

An external change agent is usually a _______________ who has training and experience in the behavioral sciences.

• A) university professor or private consultant
• B) private consultant or junior manager
• C) senior manager or university professor
• D) junior/senior manager or senior union official

Recognize the temporal and dynamic nature of consumer behavior.

Understand the importance of tapping into consumer lifestyles for branding and product positioning.

Comprehend Maslow's hierarchy of needs and its relevance to consumer and employee motivation.

Realize the smaller number of buyers in B2B markets compared to B2C markets.

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Definitions:

Promotion

A change of assignment to a job at a higher level in the organization

Cultural Audit

An assessment process that reviews an organization's cultural alignment, values, practices, and behaviors.

Goal Alignment

The process of ensuring that individual, team, and organizational objectives are in agreement and contribute to the company's strategy.

Forecasting

The process of making predictions about the future based on past and present data analysis, often used in business for planning purposes.