What Does Risk Mean in the Context of the Alternative-Outcome

question 63

Essay

What does risk mean in the context of the alternative-outcome relationship?

---

Definitions:

Prospective Customer

An individual or organization that could potentially purchase a product or service but has not yet done so.

Needs

Basic or necessary desires or requirements essential for an individual's well-being or the effective functioning of a system.

Conceptual Skills

The ability to see the selling process as a whole and the relationship among its parts.

Order-Takers

Salespeople who only take orders by asking what the customer wants or waiting for the customer to order. They have no sales strategy and use no sales presentation.