Which of the Following Statements About Texting Is False

question 67

Multiple Choice

Which of the following statements about texting is false?

• A) Texting is less expensive than many other forms of advertising
• B) Fifty percent of all texts are read within three minutes of being received
• C) Texting is the favorite form of communication among young consumers
• D) People read the vast majority of their text messages

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Definitions:

Decision Tree

A graphical representation of choices and their potential outcomes, including chance event outcomes, resource costs, and utility.

Expected Value Criterion

A decision-making approach based on the weighted average of all possible outcomes, with each outcome's weight being its probability of occurrence.

Variable Cost

Costs that change in proportion to the level of activity or volume of production, such as materials and labor costs.

Setup Cost

The cost to prepare a machine or process for production.