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Two types of organizational programs have become particularly popular during the last two decades: employee assistance programs and _______________ programs.
Tailor Products
To customize or modify products to meet specific customer requirements or preferences, enhancing satisfaction and competitive advantage.
Global Company
A business entity that operates in multiple countries around the world, transcending national borders.
Differentiate Marketing
Marketing strategies that highlight the unique aspects of a product or service to distinguish it from competitors in the market.
Global Marketing Strategy
The way in which a firm decides which market segments to operate in, how it will position its offerings, and to what extent products and services will be standardized or differentiated in each market.
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