Examlex
How is Zappos CEO Tony Hsieh's perspective different from many other businesses?
Attitudes
Cognitive biases that result in the assessment of a specific something with varying levels of approval or disapproval.
Foot-in-the-door Technique
A persuasion strategy that involves getting a person to agree to a large request by first setting them up to agree to a modest request.
Donation
The act of giving something, often money or goods, voluntarily to a cause or individual without expecting anything in return.
Cognitive Dissonance Theory
A psychological theory suggesting that individuals experience discomfort when holding two or more contradictory beliefs, leading them to alter attitudes or behaviors.
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