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You Are the Owner of a New Network That Is

question 40

Essay

You are the owner of a new network that is superior to an existing two-way network.The network you aim to replace currently has 50 users,each of whom is willing to pay an average of $75,000 for each connection service within the current network.You are confident that each user values connection services within your new two-way network at an average of $100,000 per connection service.
a.What is the maximum price the existing network can charge each user for its services?
b.Devise a pricing strategy that will permit your firm to overcome the first-mover advantage enjoyed by the existing network.

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Definitions:

Recommendation Report

a document that evaluates options or strategies and suggests a particular course of action based on analysis and findings.

Proposal

A plan or suggestion, especially a formal or written one, put forward for consideration or discussion by others.

Decision Matrix

A tool that helps in evaluating and prioritizing a list of options based on a set of criteria.

Quantitative

Relating to, measuring, or measured by the quantity of something rather than its quality.

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