You Are a Hotel Manager Considering Four Projects That Yield

question 109

Multiple Choice

You are a hotel manager considering four projects that yield different payoffs,depending upon whether there is an economic boom or a recession.The potential payoffs and corresponding payoffs are summarized in the following table. $$\begin{array} { | l | l | l | } \hline \text { Praject } & \begin{array} { l } \text { Bamn } \\( 50 \% ) \end{array} & \begin{array} { l } \text { Recession } \\( 50 \% ) \end{array} \\\hline \text { A } & \$ 40 & - \$ 20 \\\hline \text { B } & - \$ 10 & \$ 30 \\\hline \text { C } & \$ 50 & - \$ 50 \\\hline \text { D } & \$ 60 & \$ 60 \\\hline\end{array}$$ Which of the following statements is true?

• A)A risk-neutral manager will prefer project D.
• B)A risk-averse manager will prefer project D.
• C)A risk-loving manager will prefer project D.
• D)All of the statements are correct.

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Definitions:

Segmentation Attractiveness

This refers to the appeal of a specific market segment to a company, based on factors like size, profitability, and accessibility.

Perceptual Map

A visual representation of how consumers perceive a brand, product, or service in relation to competitors, typically based on important attributes.

Dimensions Determined

Specific measurable attributes or aspects that define the characteristics of a product, service, or problem.

Positioning Criteria

Factors or attributes used by marketers to establish a product's image and identity in the minds of the target market relative to competitors.