If You Advertise and Your Rival Advertises,you Each Will Earn

question 95

Multiple Choice

If you advertise and your rival advertises,you each will earn $4 million in profits.If neither of you advertises,you will each earn $10 million in profits.However,if one of you advertises and the other does not,the firm that advertises will earn $1 million and the non-advertising firm will earn $5 million. Which of the following is true?

• A) A dominant strategy for firm A is to advertise.
• B) A dominant strategy for firm B is to advertise.
• C) A Nash equilibrium is for both firms to advertise.
• D) None of the preceding answers is correct.

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Definitions:

Expense

Costs incurred in the process of earning revenue, representing outflows of assets or incurrence of liabilities.

Administrative Expenses

Operating expenses such as general office expenses that are incurred indirectly in the selling of goods.

Advertising Expense

Costs incurred in promoting products, services, or the brand to attract customers and increase sales.

Delivery Expense

Delivery expense refers to costs incurred by a business to transport its goods to customers, including shipping, freight, and postal charges.