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When the Price of Sugar Was "Low," Consumers in the United

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When the price of sugar was "low," consumers in the United States spent a total of $3 billion annually on its consumption.When the price doubled,consumer expenditures actually INCREASED to $4 billion annually.This indicates that:


Definitions:

Unlevered Cost

The cost of capital for a company that operates without any debt, reflecting the risk of the company's equity alone.

Unlevered Cost

The cost of capital for a project or investment without taking into account the effects of debt financing.

Pre-Tax Cost

The cost of an expense or investment before the impact of taxes is considered.

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