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In order to maximize net benefits,the managerial control variable should be used up to the point where:
Brand Mascot
A character created to represent a brand, aimed at building recognition and affection with consumers.
Spokesperson
Spokesperson is an individual authorized to speak on behalf of an organization, company, or another entity, representing and conveying its viewpoints to the public.
Brand Actor
A brand actor represents an individual or entity acting as a spokesperson or image of a brand, contributing to its personality and public perception.
Brand Representative
An individual who promotes and represents a brand, its products, and values, acting as a persona that embodies the corporate identity to the public.
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