Customers Who Face the Same General Needs of the Marketplace

question 30

Multiple Choice

Customers who face the same general needs of the marketplace but are likely to experience them months or years earlier than the rest of the market and stand to benefit disproportionately from solutions to those needs are referred to as _____.

• A) laggards
• B) intrapreneurs
• C) early followers
• D) lead users

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Definitions:

Young Infants' Memory

The capacity for infants in the early months of life to retain and recall information or experiences.

Cue

A signal or prompt that triggers an action or a response.

Learned Behavior

Behaviors that an individual acquires through conditioning or observation in their environment.

Piagetian

Relates to the theories and works of Swiss psychologist Jean Piaget, who studied the cognitive development of children.