Examlex
When multiple firms can produce a technology,losing money on the technology in the short term to promote it as a standard is highly risky.
Lawsuit
A legal case brought to a court by one party against another seeking a resolution to a dispute.
Puffery
The practice of making exaggerated, subjective claims about a product or service that cannot be objectively verified, often used in advertising.
Benoit's Theory
A communicative theory proposed by William L. Benoit that focuses on image repair discourse, addressing how individuals or organizations respond to accusations or crises.
Image
The perception or representation of someone or something as seen by others or presented to the public.
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