Fabmark Consultancy Was Asked by a Client to Evaluate the Attractiveness

question 16

Multiple Choice

Fabmark Consultancy was asked by a client to evaluate the attractiveness of a potential project to develop a new product line.The data provided by the client included cash flow estimates (in dollars) ,ranking of marketability by the sales force,and ranking of different product attributes from a potential customer focus group.Which of the following methods would allow Fabmark Consultancy to combine this information and analyze it?

• A) Q-sort
• B) Data envelopment analysis
• C) Attribute ranking
• D) Breakeven analysis

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Definitions:

Independent Variables

In an experiment, the variable that is manipulated or controlled by the researcher to observe its effect on the dependent variable.

Dependent Variables

These are variables in an experiment that are expected to change as a result of an experiment's manipulation of the independent variable.

Blind Observers

Individuals who assess experimental data or conduct an evaluation without knowing the specific details or hypothesis being tested to prevent bias.

Demand Characteristics

Cues in an experiment that suggest to participants what behavior is expected, desired, or appropriate, potentially influencing the outcomes.