The First Entrants to Sell in a New Product or Service

question 33

Multiple Choice

The first entrants to sell in a new product or service category are referred to as _____.

• A) pioneers
• B) early leaders
• C) early followers
• D) laggards

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Definitions:

Placebo

A substance with no therapeutic effect, used as a control in testing new drugs.

Randomization

is a process of randomly assigning subjects to different groups in an experiment to ensure that each group is similar and that the results are not biased.

Cause-And-Effect

The relationship between events where one or more are the result of the other(s), often used in scientific and philosophical contexts to explain causality.

Experimental Conditions

The controlled environments or variables manipulated by researchers to study their effects on the outcomes of experiments.