Fashion Fair Corp

question 10

Multiple Choice

Fashion Fair Corp.,the first mover in the "all-year discount" stores market,lost its market share to a late entrant,Brand Fair Inc.Brand Fair operates its discount stores solely through the Internet,which saves a lot of expenses.Fashion Fair has been unable to replicate this strategy by adopting the online store business model due to its existing contracts with suppliers and heavy investment in retail stores.Fashion Fair has been experiencing:

• A) incumbent inertia.
• B) monopoly rents.
• C) path dependency.
• D) technology attrition.

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Definitions:

Emotional Reaction

The affective response an individual exhibits in reaction to an external or internal stimulus.

Punishment

A consequence designed to reduce or eliminate undesirable behavior by presenting an adverse outcome following that behavior.

Organizational Behaviour

The study of how individuals and groups interact within organizational settings, focusing on aspects like leadership, culture, performance, and motivation.

Learned Behaviour

Actions or reactions developed as a result of experiences or training, rather than being innate.