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Arica Software Inc.is trying to estimate the installed base for its software.It is trying to assess the number of:
Contextual Approach
Emphasizes understanding behaviors, practices, or phenomena by considering the situation or environment in which they occur.
Deeply Embedded
A term used to describe something that is firmly and deeply ingrained or established within a particular context or environment.
Social Cause
A societal issue or cause that individuals or organizations actively work to address or support, often to promote change.
Brand Purpose
The underlying intent behind a brand that goes beyond selling products or services, often related to societal impact or values.
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