Effective Short-Term Objectives Should Be ________ and ________

question 65

Multiple Choice

Effective short-term objectives should be ________ and ________.

• A) specific; measurable
• B) achievable; not challenging
• C) motivating; not limiting
• D) time defined; not limiting

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Definitions:

Direct Marketing

A form of advertising where companies communicate directly with consumers through various media channels to promote products or services.

Competitive Parity Budgeting

A method of setting a marketing budget based on matching competitors' spending to maintain market share and prevent competition from outspending.

Market Share

The portion of total sales in a market generated by a particular business.

IMC Audit

A comprehensive evaluation of an organization's Integrated Marketing Communications (IMC) strategies and activities to assess effectiveness.