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Running Press Created a Line of Palm-Sized Mini Books That

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Running Press created a line of palm-sized mini books that were sold as point-of-sale impulse items.The company grew rapidly,even though it had a small fraction of the sales in the publishing industry.They used a pure overall cost leadership strategy to capture market share.


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Qualified Pension Plan

A retirement plan that meets specific IRS guidelines to offer certain tax advantages, such as tax-deferred growth on earnings within the plan.

Annuity

An investment instrument offering a series of regular payments to a person, usually implemented as a component of retirement planning.

Coverdell Education Savings Account

A tax-advantaged savings account designed to pay for education expenses from kindergarten through post-secondary.

AGI

Stands for Adjusted Gross Income, which is an individual's total gross income minus specific deductions allowed by the IRS, important for determining taxable income.

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