In 2012, Microsoft Admitted to a Major _________ Mistake When

question 95

Multiple Choice

In 2012, Microsoft admitted to a major _________ mistake when it wrote off essentially the entire 6.2 billion USD it paid for a digital advertising firm, aQuantive, that it purchased in 2007.

• A)expansion
• B)divestiture
• C)cost savings
• D)acquisition

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Definitions:

Resource

An asset or input that is utilized in the production of goods and services, often categorized into natural, human, and capital resources.

MRP

Short for Marginal Revenue Product, it represents the additional revenue generated by employing one more unit of a factor, such as labor or capital.

Imperfect Competitor

An imperfect competitor is a market participant that does not meet the conditions of perfect competition, often having some control over the price of its products due to a lack of numerous competitors or product differentiation.

Perfect Competitor

A theoretical firm in a perfectly competitive market that cannot influence the market price and accepts the price as given.